I was approached to redesign their website and learning portal. Along with Jeff Plante from Ambient Media, we reorganized the site and simplified all the elements to be clearer and make a better user experience.
This was an interesting project since the client never chose any of these solutions. All of which, in my opinion were better than the final solution.As a designer, it’s my job to help steer clients to strong, valuable solutions. But in real life sometimes you can’t. I’m still proud of these logo design solutions.
This commission was to produce a nonsensical image, I chose to use incongruity as a theme. Living in a place where bears can be a concern, I wanted to explore the idea of adding something to the Alberta landscape that stands out. I put the clown close to the flowers, so compositionally a viewer will see the bear first and then pan across to the clown. Painted in acrylics, scanned and completed in Photoshop.