Do you remember in 2005, one of the world’s first celebrity meme’s that literally birthed the success of YouTube. With its re-shares and re-enactments came online commentary (mostly negative). It was one of those moments that was meant to be exuberant joy, but ended up being, well,  just weird. It was the start of his popularity descent. But with Cruise’s scraping his way back to fame and respect these past fifteen years, his tainted reputation can remind us of the increasing power of Social Media. It can make a person famous or rich with just one meme, or lay to waste careers and reputations just as suddenly.