I know this won’t seem like a design or illustration post–but it is. I regularly check out Mark Hurst’s good experience site. He’s an inspiration to me, because he has one simple message that applies to designing anything—what’s the experience like. So many websites are designed not for the user, but for the executive who is charged with getting a website designed. Logos designed because a client likes something rather than coming up with a logo their clients will connect with and makes them feel confident. Mark takes on the experience of going to see the doctor and the resulting bad experience. Good design should consider the experience for the user of a product or service.
