Design can help a company become more competitive in this economy. It’s funny because when belts get tightened, design and advertising are the first things to go for a lot of companies. They’re seen as frivolous or as a luxury. Showing clients a strong identity and keeping them thinking about you works. We all see it everyday—quick!—name two local builders or trades. I can only name a couple, but there are hundreds, I remember the ones that put an effort into looking professional and getting noticed.